Monday, 23 April 2012
Representation #2
The other day i saw a commercial on tv that i found very interesting. This is the commercial. It is a Dr Pepper commercial, specifically Dr Pepper 10, a new low calorie variant of the drink. The idea of the commercial was that the drink was only for men, and it showed a man walking through a set with a backdrop of men doing stereotypical things. Now, im a guy, but i dont walk through my shed and, like in the commercial, ride electronic sharks, slide down poles, or have a clubhouse where i watch explosions. In my opinion, i think that the commercial is a terrible representation of men in our society, and it shows us as dumb adrenaline junkies who like to do stupid things. Also, the words thet the man says are also stereotypical and unjust, like the closing lines, where he says "keep the gardening and lady drinks, we're good" presumably to the female audiance watching the commercial. This commercial is a great example of how men are misrepresented in the media. In my opinion it is unjust, and its not fair that this happens.
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I didn't realize that you had already done a media blog on this commercial until after I wrote one about it, but it's interesting how different our views are. While I was concerned with how offensive it was to women, I hadn't really thought about its representation of men. According to this commercial, the definition of a man is a movie with lots of action and explosions in it. Just as women shouldn't be restricted from these kind of movies, men shouldn't be pressured into watching strictly action movies.
ReplyDeleteI very much agree with Emily. I think this commercial is offensive all around, and fails to do anything but present stereotype after stereotype. Though many advertisements play to their target of either male or female audiences, I can't even begin to understand how a pop (a pop!) can be geared to men over women.
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